In response to the release of the DSi, Sony’s PR wonder (or is that blunder?) team sent out releases to a variety of gaming outlets that attempted to sway journalists to see the DSi in a particular light. Here is how the release reads:
If Nintendo is really committed to reaching a broader, more diverse audience of gamers beyond the “kids” market that they’ve always engaged, there isn’t much new with the DSi to support that. Significant gamer demographic groups are being ignored, and there continues to be limited opportunities for games from external publishers to do well on the DSi. Compare that with the PSP platform, where we have many blockbuster franchises from our publishing partners launching this year, representing a wide variety of genres and targeting diverse demographics. Games such as Rock Band Unplugged from MTV Games, Assassin’s Creed from Ubisoft, Dissidia Final Fantasy from Square Enix, and Hannah Montana from Disney demonstrate the commitment that publishers have to the PSP. From our own first-party studios, we’re launching unique versions of LittleBigPlanet and MotorStorm, and we’re also planning a steady stream of downloadable games — both new titles and PSone classics — to add to the content that PSP owners can already purchase wirelessly through PlayStation Store.
There’s a lot of things wrong with what Sony has said there, but the act itself is more concerning than the actual message. Why send this out to journalists? Is it going to be received in any other manner than just outright mockery? Is anybody actually going to create their own stories supporting this sort of nonsense? Well, if you’re not a Sony dedicated fan site, then the answer is no. The DS is by far recognized as much more of a hardcore platform than the PSP, and that’s not something that Sony can change with a silly little press release. To their dismay, it’s also known as a far better platform for mainstream releases. It’s a shame, because I really try and like my PSP, but honestly I pull it out and play it once every 6 months for maybe an hour or two. There are good games on the PSP, but they are buried under generic and watered down console ports or remakes. The PSP has no unique flavor to its library, and until it gets one, software sales are going to continue to be terrible.
I think it’s time that Sony makes an appointment with a shrink or two, they’ve clearly got a severe inferiority complex that they’re dealing with right now. I guess this can happen when for the first time ever you find yourself behind in all aspects of the gaming hardware and software wars.