David Reeves wonders how to make it worse, does interview, succeeds

Is there anybody in the entire Sony company that is as stupid is David Reeves? I mean, I know it’s disrespectful to say that about someone, but this is the one guy that even the hardcore Sony fanboys actively work to shout down. I also hate being the near constant critic of Sony and their ways, but I think their approach to this generation of gaming warrants some backlash. In recent weeks Sony has endured some PR pain as they’ve had to announce big layoffs, bad financial losses, and terrible NPD sales performances. Now, not all of this can be attributed to their games division, but the PS3 and its money losing ways are definitely a big part of the blame. In an interview with MVC, David Reeves (president of Sony Computer Entertainment Europe) had a few choice things to say that reek of excuses, deflection, envy, and desperation.

Here is the interview in its entirety, but below I have a list of notable achievements by Reeves in the piece: http://www.mcvuk.com/interviews/394/Action-Station

  • He compares Sony’s $3 billion losses in the past two years to Citibank to show why it’s not so bad. Citibank compared to Sony? Really? How is that remotely relevant?
  • He states that they’re not dropping the price, but rather focusing on a “value added” strategy. WHAT?! How is the PS3 added value at this point? You can buy both a 360 and a Wii for the price of a PS3 now. If he’s talking Blu-ray, you can get a 360 and a Blu-ray player cheaper.
  • He states that their objective is to “grow the market”. How are you going to do that with an overpriced console? DROP THE PRICE!
  • “You don’t grow the market by putting out shoddy machines.” Obviously this is a slight at the 360, but the PS2 and PS1 were terribly shoddy. Many people went through several of each. It’s a pot/kettle black deal there…
  • “…as soon as we got the manufacturing price down on PSOne we lowered the price. Same with PS2. But we’re not doing that on PS3 – that’s not the model, but people are expecting it.” Ok…so the PS1 and PS2 owned the market, so you’re just going to go with a different strategy? Makes sense.

There are a few more things in there that are just fine examples of crazy talk, but I think I’ve gone far beyond what I should have on this topic. To be clear, I LIKE MY PS3, but I think the industry needs a healthy Sony. With all the poor decisions Sony makes I keep expecting that they’re going to wake up and get things rolling, but these sort of interviews have me questioning whether or not they’ve actually lost touch with the reality of the situation they’re in and the industry as a whole. Sony got punched in the face big time, but rather than coming back with their own punches, they’ve just been content to take blow after blow while making excuses why this is a better strategy. Sure, it worked for Rocky, but even Adrian new that at SOME POINT the Italian Stallion had to hit back. Do it, Sony.


They’ve been at the top too long and won’t realize their mistakes this gen. It’s this same arrogance that caused this backlash against them in the first place. Good point how he seemingly doesn’t remember the disc read error issue and yet wants to criticize Microsoft for it. This doesn’t matter anyway because Wii is the winner this gen because of the casual market. Yes, Sony needs to survive in the gaming market so we have more variety to choose from and so that competitors will work hard to stay ahead of the curve.

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