Activision isn’t afraid to open their pocketbook for endorsements

Sheesh, just getting ONE of these guys in your ad would take some serious cash, but to get them to do it all together and without any pants on is just impressive. I think Activision is serious about making Guitar Hero World Tour the top dog in music games this holiday.

So who do you think took home the biggest paycheck to endorse the game, Kobe Bryant, Michael Phelps, Tony Hawk, or Alex Rodriguez? Well, we can be sure of one thing, A-Rod’s pay was disproportionately large compared to his overall impact. Zing!