Nintendo E3 press conference notes

Once again, a little sloppy. Sorry.

-Starts off with montage of very different gamer types
-Kids, adults, teens, the elderly play

Cammy (sp?) Dunaway VP of Sales and Marketing

-“We promise to keep you smiling…” CHEESY!
-This lady is definitely out there to appeal to moms and Nintendo’s “new audience” types
-This is nearly unbearable. She’s telling stories about her fall snowboarding last year.
-Shaun White is on stage to demo snowboarding with the Balance Board and totally hamming it up.
-Whatever game it is, it looks good
-Of course, it’s Shaun White’s Snowboarding by Ubisoft

Shaun White’s Snowboarding
-Shaun White gave lots of input in development such as look and feel
-Goofy mom figure steps on the a board next to Shaun
-I don’t know if this is pre-rendered, but she’s nailing some nice tricks in the half pipe…ok, not pre-rendered, she wipes out a few times
-Exlusively for Wii by year end

Satoru Iwata
-A true paradigm shift has taken place
-5 years ago in May 2003 was Iwata’s first E3
-Everybody had negative outlook on Nintendo’s future
-Agrees that view was common sense, even Nintendo couldn’t imagine that 5 years later that Nintendo would be on top and selling “bathroom scales” by the millions around the world
-Games like Nintendogs and Brain Age combined with games like Mario Kart and New Super Mario Bros. are causing the big change in the market
-Graphics aren’t always the answer (yeah, we know this stance all too well)
-Nintendo is dedicated to making impressive games from a technical standpoint…internal teams hard at work on those (confirmation of Mario and Zelda games on the way?)
-Small games and small budgets can be worldwide hits if they have good ideas backing them
-Intuitive interfaces attracting new games and expanding audience
-Seasonal nature of hardware sales is gone. No longer just a gift item.
-Nintendo selling hardware like every week is a holiday week
-Guitar Hero III selling best on Wii
-Takes a jab at those trying to “reproduce” what Nintendo has done
-Must find more ways to engage players and enrich games to grow enthusiasm
-Nintendo always challenges itself to be a pioneer in the industry

Katsuya Eguchi – Creator of Animal Crossing

Animal Crossing: City Folk
-Curved world, like DS
-No required goals (as in the past)
-Players still rise and sleep while you aren’t playing
-City is new place to explore…separate from Town where you live
-You can put things up for sale in the city auction center
-Stores located in the city for customization
-Letters can be sent to PCs, cell phones, Wiis
-Microphone for the Wii, shows a group (4 players) talking while fishing together
-Still looks very similar to old Animal Crossing experience
-By the end of the year

Reggie Fils-Aime

-Nintendo is pleased, but not satisfied
-Wii over 10 million, DS over 20 million in North America alone
-Total DS worldwide sales will be over 100 million by the end of the fiscal year
-Pokemon over 180 million sales
-DS software 29% higher than last year, hardware 12% up
-After ads ran targetng females using celebs, software sales doubled on those featured titles
-Wii software sales are at a higher pace than 360 and PS3
-Wii library fastest growing of all 3 consoles

Star Wars: The Clone Wars

-Trailer showing players in lightsaber duels using Wii remote and nunchuck
-Force moves motion controlled
-Coming for the holidays

Rayman Raving Rabbids TV Party
-Balance Board + Wii Remote + Nunchuch
-Looks fun and silly, just like you’d expect

Call of Duty: World at War
-Graphically very strong for Wii
-Using Wii Zapper
-Co-op mode included
-“Coming Soon”

-Audience pretty underwhelmed…WE ALREADY KNOW ABOUT THESE GAMES

Back to Mommy to speak about DS releases
-DS appeal for females growing fast
-Guitar Hero: On Tour sold over 300k in first week, On Tour: Decades on the way

Guitar Hero: On Tour Decades
-Able to song share between other versions of the game

Spore Creatures
-DS version is unique and custom
-Missed a lot of the rest…

Pokemon Rangers: Shadows of (something or other)

-No info given

Grand Theft Auto: Chinatown Wars
-DS this winter
-That’s it for info?!

-DS going to be used to improve air travel
-Currently being tested in airports

-DS to be used to check box scores, watch highlights, play trivia, order food, and more at Seattle Mariners baseball games

-Cooking Navi is an electronic cookbook in Japan
-English version coming in November
-Jeez, laying it on thick wit the moms, huh?

Back to Reggie
-Wii remote improvement through Wii MotionPlus
-Makes the Wii remote much more precise
-Successor to Wii Sports

Wii Sports: Resort
-Comes with MotionPlus and extended Wii remote jacket
-Wow, MotionPlus looks super accurate with Wii Sports: Resort
-Mommy throws a frisbee, her puppy doesn’t catch it
-Second try the puppy catches the frisbee…Reggie not impressed (jokingly)
-Reggie playing a Wave Race type of game using Remote and Nunchuck
-Mom and reggie getting ready to duel with swords
-Game understands any angle of slashing or blocking
-Reggie takes down mommy in first round
-Reggie loses round 2
-Launches next Spring

Wii Music
-Starts off with a guy showing drumming
-Uses balance board for bass drum and hi-hat, Wii remote and nunchuck for the rest
-Shigeru Miyamoto using Wii remote to play a sax instrument, buttons like valves
-Shiggy on sax, funny looking second dude on the drums…they’re playing a jazzy song
-Was in development while in finalization of plans for Wii
-Music transcends age and gender
-Different than most music games
-Wii Music allows everybody to perform, rather than just try to hit buttons quickly
-Wii Music lets you create music through movement
-Ok, this looks insanely simple to play…maybe too simple?
-Over 50 different intsruments
-You control tempo, but the game controls the tone
-Amount of motion controls volume
-Other game types including (conductor, record videos, etc.)
-Showing 4 players (Nintendo execs) choosing from 6 parts
-All 4 perform Super Mario Bros. theme w/ drummer dude in the background
-It looks fun, but everybody looks like a giant tool doing it…except Shiggy of course, he’s the muthaflippin’

Reggie and Mommy
-Recapping the show
-Is this it? C’mon Nintendo, at least one more game!
-Looks like they’re playing it safe with the casual crowd
-Reggie saying that you can’t call the Wii a fad anymore

That’s it. Underwhelming, for sure, and the crowd looks confused. Yes, it looked like they were having fun out there, and I’m sure there are more games coming, but the spotlight was given to some pretty tame stuff. The mainstream news is going to be all giddy about what Nintendo has in store, long time fans didn’t get any Mario, Zelda, Metroid, F-Zero, Fire Emblem, or any other big franchise outside of Animal Crossing.

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