The Stupid Gamer

Madden is popular.

In just a week on the market, EA’s flagship franchise has managed to sell over 2 million copies across all formats; which translated in over $100 million in sales. This is a 12% jump over last year’s sales in the same time period, and the fastest rate in its 17-year history, a good sign that EA is continuing to reap the benefits of the NFL exclusivity agreement they paid so much to secure. Due to the high number of reported sales, EA’s stock was up today and closed at just over $51/share.

It’s crazy how Madden just keeps on selling at the rate it does. I like playing Madden, but I’m amazed that so many people are willing to buy the game year after year when so many of the upgrades are minimal at best. This year’s Madden is most likely to become the best selling version, especially when you consider that it will launch alongside the Wii and PlayStation 3 systems later this Fall.

For all you Madden fans out there, enjoy the game. Just do me one favor though: DON’T BUY THE MICROTRANSACTIONS! Thanks.

Source: MarketWatch.com

This entry was posted on Thursday, August 31st, 2006 at 3:12 pm and is filed under Multiconsole, Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.